New York's Million Dollar Pay Day

Wed, 22 Feb 2012 21:40:20 GMT

Now New Yorkers can get paid for doing what they love with the New York Lottery's new scratch-off game $1,000,000 Pay Day.

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Even babies Don't Hold Back

Wed, 22 Feb 2012 09:44:14 GMT

Even babies Don't Hold Back in this new print execution via CumminsRoss, Melbourne for Jeep Australia.

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Internet rescue

Wed, 22 Feb 2012 05:41:30 GMT

Ever wondered what happens to the poor souls on the internet when your video player buffers or your game lags? Well, some of them cry. Kasper Wedendahl's commercial through MK ,Bergen spares a thought for those annoying lost moments in cyberland.

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The Freedom Dictionary

Wed, 22 Feb 2012 05:29:17 GMT

Over a year has passed since the beginning of protests in Middle East and North Africa, and severe human rights abuse still endures. There is no respect for freedom of speech. Protesters are being censored by their governments. Internet access is being blocked in these countries. And without words, there can be no revolution. Therefore, to mark a Global Day of Action on Revolutions in Middle East and North Africa, Amnesty International Portugal via Torke, Lisbon is giving these protesters a voice.

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Message from the rough

Wed, 22 Feb 2012 05:24:15 GMT

Ogilvy Action, Dubai wanted to remind golf enthusiasts just how bad their shots could be and how they can get back on the green by reading our magazine.

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Ghost busters to the rescue

Wed, 22 Feb 2012 05:19:24 GMT

These Adler Chomsky Grey Tel Aviv print ads aim to scare off the bad smells

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Cold hurts the old

Wed, 22 Feb 2012 05:10:06 GMT

The Fondation Abbe Pierre and BDDP Unlimited denounce the precariousness of many people's ability to heat in winter.The Fondation Abbe Pierre, which unceasingly works to combat substandard housing, is taking on the precariousness of many people's ability to heat in winter. The outdoor and print campaign by BDDP Unlimited that launched on Tuesday, December 6th

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At the mercy of Mother Nature

Tue, 21 Feb 2012 20:02:02 GMT

The problem with running a farm, or agribusiness, is that you're at the mercy of Mother Nature. Some years are great, others are terrible. But with a Suncorp Farm Management Deposit Account, you can put money aside from a good year to be ready for the bad, and earn steady interest throughout. GPY&R, Brisbane used rural-related imagery, including events that can affect a farmer's livelihood i.e a dry riverbed, to show how an FMDA can help farmers through the ups and downs of their business.

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Guest judge: Kevin Pereira, ECD of Euro RSCG Singapore

Tue, 21 Feb 2012 11:02:04 GMT

BEST TV
I have to admit, I didn't start out liking it, but after a rather long walk, the Nike +: Day in the life had me hooked. Runner up was a toss-up between DB Export: The Great Wine Depression and Sony Playstation's: The world is in play. But then I decided the Playstation one is basically the same ad they shot over ten years ago, but this time with a shed load of After Effects. DB gets it for being manly and true.

BEST PRINT
And the winner is, Tui: DIY roses for helping the boys out again. I really couldn't find a runner up from the other five. But put a gun to my head and I'd say Americans for Grammar, (but only if they start spelling 'colour' and 'favour' correctly).

BEST OUTDOOR
The Cancer Patients Association: Chanting Lighter is simple, arresting and culturally spot on. Loved it. Loved the looks on some of the punters faces.
Monteith's twigs is a close second.

BEST INTERACTIVE
Winner: Amnesty International's slide to unlock is simple and good. I was less inspired by the on-ground activation.
Runner up: Western Union's singing telegram had a few steps to make it work, but it worked. Rather well actually. Somewhere on the world wide web, I am singing a duet with Sunidhi Chauhan. She's my favourite.



This week's guest judge is Kevin Pereira, executive creative director of Euro RSCG Singapore.

Kevin is an award winning creative director with over 18 years experience working on global brands.

He's worked in every medium you can imagine and lived in several countries around the world, including the UK, Singapore, Switzerland, Dubai, Malaysia, Philippines, Hong Kong and South Africa; more recently, he was posted in Japan for six years as Global Creative Director for Toyota/Lexus & Regional CD for Starbucks Asia.

Over the years he has created TV & Print campaigns for brands such as Lexus, Gillette, FCUK, Toyota, Nissan, Vacheron Constantin, Coca Cola, Pepsi, Novartis, VISA, Citibank, Proctor & Gamble, Sony, Guinness, Mitsubishi, Bosch, Starbucks, Chivas, Hennessy and Adidas.

Kevin has extensive experience in strategic brand development and has a lot of knowledge in the digital arena. He has a passion for great ideas in any medium.

Awards include two Silver Lions and four Bronze Lions at Cannes and Best of Show Print and Gold for Print Campaign at The One Show.

A Great Day for solar

Tue, 21 Feb 2012 04:35:12 GMT

ZEN Home Energy Systems has fast become Australia's favourite Home Energy brand. This campaign is set to position ZEN as the "breath of fresh air" in the solar industry in Australia. "It's a great day for solar" will stand apart in an industry full of doom and gloom about government policy and price wars.

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Buy the paper get a gift to give

Tue, 21 Feb 2012 04:34:00 GMT

Sometimes finding the right Valentines gift is a little tricky, and sometimes you forget to get anything at all. Tui and Saatchi & Saatchi, Auckland created the perfect gift to help impress the missus on Valentine's Day DIY Roses.On Tuesday 14 February, a bunch of Roses where in every New Zealand Herald. All you had to do is tear out the page, roll it up and voila. Instant bunch of Roses.

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How wide caan you go

Tue, 21 Feb 2012 02:35:44 GMT

Panasonic Wide-angle lenses campaign from Bassat Ogilvy Barcelona

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At dinner with the Colman's bull

Tue, 21 Feb 2012 02:20:54 GMT

The new Colman's campaign from Karmarama, London introduces us to a new brand spokesperson in the form of an enthusiastic, talking bull inspired by the iconic Colman's Bull.

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Together in law

Tue, 21 Feb 2012 02:10:01 GMT

The combination of King & Wood Mallesons has launched its new brand with an international advertising campaign, created by Sydney agency Mr Mumbles, under the theme of "The Power of Together".The combination, which comes into effect in early March 2012, brings together Mallesons Stephen Jaques, one of Australia's largest and most successful legal firms, with China's leading legal firm, King & Wood.

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Dress like a model

Tue, 21 Feb 2012 02:01:47 GMT

The outfits you look at ordinary people in the street one day, may well be the same items you find at Fretex the next day. Kitchen Reklamebyra, Oslo therefore set up various adshels that made everyday people the models, and told the truth that the items you wear might be in your way to your Fretex net shop or nearest shop.

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